FIU MSM · Course applications

Application posts.

Reflections and projects connecting graduate marketing concepts with leadership, brand strategy, and healthcare technology.

MSM program work

Explore the applications.

Browse course application posts and the cobranding project.

AI · Marketing · Leadership

Beyond the Algorithm

Five professionals explore the human skills that will define success in an AI-driven world.

Expert perspectives
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Leadership communication

Closing the distance between employees and executives

How town halls, fireside chats, and live questions turn information into connection.

Brand attention

When going viral goes wrong

Why reach is not the same as value—and what marketers should plan before chasing virality.

Healthcare branding

Beyond the logo: trust as a brand asset

Why brand credibility depends on the full organizational experience.